She ran it on herself first.
Dr. White Googled her own name and found aggregators calling her a medical student. Her employer's profile listed a clinic she had left years earlier. Patient reviews sat there — she had never once responded to any of them.
So she built the system in this book and ran it on herself — with Muse as her assistant. Every step here is one she took: the claims, the corrections, the replies, the page, the monitoring.
Your reputation is too important to leave to aggregators.
One of the biggest features: Muse builds your personal physician page for you.
You don't just get advice about an anchor page. You get the prompt that has Muse build it — exact-name title and headings, your bio and credentials, structured data for search engines — then backlink it from every profile that allows a link. That's the indexing engine.